Aetna, the health insurer, has collaborated with Apple to develop a new health app for its customers. Through the use of an Apple Watch, the Attain app will provide Aetna customers with personalised goals, track their daily activity levels, recommend healthy actions, and ultimately reward them for taking these actions to improve their well-being.
The UK government has announced new measures to improve quality of care for mothers and new-born babies. The plans involve redesigning neonatal services, and hiring more expert neonatal nurses and specialists. There will be improved accommodation for critically ill newborn babies; wider availability of physiotherapy for mothers; and the delivery of an evidence-based infant feeding programme.